MGID Launches CPA Tune: 155% Higher Conversion Rates Through Automated Bid Optimization
MGID has rolled out CPA Tune, a self-optimizing bid engine designed to help performance marketers drive more conversions at their target cost-per-acquisition (CPA), without the daily grind of manual bid adjustments. Using real-time CPC bid adjustments, CPA Tune shifts the focus from traffic volume to business outcomes. The machine-learning system identifies traffic segments with the… View Article
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